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Prevent Child Abuse Florida, the Ounce of Prevention Fund and the Florida Department of Children and Families are working together to launch the fifth annual Winds of Change campaign in recognition of Child Abuse Prevention Month. Winds of Change expresses the need to turn our attention away from providing a "safety net" for some families toward creating a community-wide commitment to support all parents and children. "It’s Your Turn" is the 2008 campaign theme selected to encourage individuals to take action and make children a priority in our communities.
PCA Florida believes all families deserve to live in communities that have resources to support families and provide safe and healthy experiences for children. To draw attention to and encourage involvement in these efforts, communities throughout Florida will display pinwheels representing a new baby born into the community and an opportunity for us to positively shape these leaders of tomorrow.
The Winds of Change -- It’s Your Turn! campaign will run throughout April 2008 and includes: statewide distribution of Community Resource Packets; broadcast of television and radio public service announcements (PSAs) in English and Spanish; pinwheels and other products; a press conference to launch the statewide campaign; and coordination and advertisement of community events based on a central statewide theme.
"It’s Your Turn!" was originally developed by PCA West Virginia for their statewide Child Abuse Prevention Month campaign. PCA Florida appreciates our fellow chapter allowing us to use and adapt their campaign slogan into the Winds of Change campaign.
Governor's Proclamation
View or download the Governor's Proclamation
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